Privacy Policy
Last updated: August 1, 2024
AZZAS 2154 S.A. (“AZZAS 2154”), headquartered at Rua Fernandes Tourinho, nº 147, rooms 1301 to 1304, City of Belo Horizonte, State of Minas Gerais, ZIP Code 30112-000, registered under CNPJ/MF nº 16.590.234/0001-76, respects your privacy and adopts best practices to protect your personal data.
This Privacy Policy (“Policy”) aims to show you, the data subject, how AZZAS 2154 handles the personal data it has access to, what your rights are as the data subject, and how you can exercise them.
AZZAS 2154 includes the following brands: Arezzo, Schutz, Anacapri, Alexandre Birman, Alme, Vans, AR&CO (Reserva, Reserva Mini, Oficina, Reserva Ink, Reserva Go, Reversa e Simples), TROC, ZZ Mall, Baw Clothing, Carol Bassi, Vicenza, Animale, A Brand, Cris Barros, Fábula, Hering, Dzarm, Off Premium, Animale Oro, Foxton, Farm, Farm Rio, Maria Filó e NV. For more details on how each of these brands handles your personal data, please visit their respective Privacy Policies. |
Our responsibility is to take care of your personal data and use it for the purposes described herein. If you still have questions after reading, feel free to contact us through the channels indicated in this Policy.
1. BASIC CONCEPTS – WHAT DO YOU NEED TO KNOW TO UNDERSTAND THIS POLICY?
To make this Policy clearer, some expressions, in the singular or plural, will have the following meanings:
- Personal Data or Data: data related to a natural person, which can identify them or make them identifiable within a certain context. For example: name, CPF, RG, address, mobile phone and email;
- Processing: the uses AZZAS 2154 makes of personal data, including, but not limited to, collection, storage, consultation, sharing, classification, and evaluation of this data;
- Data Subject: the person to whom the personal data refers. In the context of this Policy, it can be you, a customer, franchisee, or any other person who interacts in some way with AZZAS 2154;
- Website: the website of one of the brands that are part of AZZAS 2154;
- App: the mobile applications of the AZZAS 2154 brands, available for download in app stores.
2. FOR WHAT PURPOSES DO WE USE YOUR PERSONAL DATA?
The types of data we collect depend on how you interact with us and the brand you are interested in. We collect and use some of your personal data when you, for example, visit, create, or access your account, make a purchase in a physical store, or show interest in becoming one of our franchisees.
Below you can find some examples of what data is collected and for what purposes they are used. Depending on your relationship and interaction with us, different data may be collected for different purposes.
Origin |
Types of Data Collected |
Purpose |
Customers |
|
|
Navigation on the website |
Browsing Data: data collected through cookies or device IDs, including IP, date and time of access, geographic location, browser type, visit duration, pages visited. |
Access Log: we have a legal obligation to store some of your information (such as your IP, date, and time of access) to eventually provide it to authorities. |
Navigation on the website |
Browsing Data: data collected through cookies or device IDs, including IP, date and time of access, geographic location, browser type, visit duration, pages visited.
Device Access Data: model, manufacturer, operating system, carrier, browser type, connection speed. |
Security: we use this data to track items stored in your shopping cart, prevent fraudulent activities, and improve site security.
Analytics: the data can be used to understand your browsing behavior and how the site is being used, to improve your user experience. The collected data is used in aggregate and, whenever possible, anonymized.
Advertising: the data may be used to display online ads for products that may be of interest to you, based on your browsing data.
|
Data You Provide to Us in Forms on the Site |
Full Name, CPF, Email, Date of Birth, Phone Number, Address. |
Registration: when you fill out the registration form, we will use your data to register you in the AZZAS 2154 database.
Communications and Advertising: we may use such data to send communications and advertisements, which may be sent by email, phone, WhatsApp, correspondence, or direct mail. |
Data You Provide to Us in Forms on the Site |
Full Name, Email, Phone Number. |
Transactional Communication: we may use the data to send transactional communications regarding your purchase, such as payment confirmation or delivery tracking. |
Data You Provide to Us in Forms on the Site |
Full Name, Email. |
Newsletter: if you sign up, we will use your email to send you our launches, news, and promotions. |
Data You Provide to Us in Forms on the Site |
Full Name, Email, Phone Number, ZIP Code, Geolocation.
|
Availability Communication: when a product is unavailable on the site and you choose to be notified when the item is restocked, we will use the data to communicate this to you. The phone number will be used only if you prefer contact via this method, and the ZIP code or geolocation will be used if you want to check if a nearby store has the product in stock. |
Registration in Physical Stores |
Full Name, CPF, Email, Date of Birth, Phone Number, Address. |
Registration: before you make a purchase in our physical stores, we may request this data to register you and offer better services and expedite your future purchases. |
Product Payment |
Full Name, Email, Phone Number, CPF, and Bank Details (card number, cardholder's name, card expiration date, and CVV). |
Payment Processing: we will use this data to process the payment of your purchase. The credit card numbers provided will be recorded directly in the card administrators' database, so we do not access this information. If you choose to save the card for future purchases, the provided data will be recorded in a payment gateway, a partner company that meets adequate security standards.
|
Product Delivery |
Full Name, Phone Number, Address, CPF. |
Delivery: we will use this data to send the products purchased on the site to the registered address when you choose this delivery option. |
Request for Exchange or Return |
Full Name, Email, Phone Number, CPF, Address, Order Number. |
Exchange and Return: if you request an exchange or return of a product, we will use this data to process your exchange or return. |
Customer Service (chat, email, phone, WhatsApp, social media, etc.) |
Full Name, Email, Phone Number, CPF, Address, Date of Birth, Order Number, as well as complaints, suggestions, or questions sent. |
Contact and Service: if you contact us through the website chat, email, phone, social media, or third-party platforms, we will use the indicated data to address your request. |
Loyalty Programs |
Full Name, Email, Phone Number, CPF, Date of Birth, Purchase History. |
Cashback: we may use the data to return part of the purchase amount to you as a bonus, which you can use for another purchase from the respective brand, if applicable. Loyalty Program: we may use the data so that you can receive benefits, new products, and exclusive offers. |
Gift Card |
Full Name, Email, Phone Number, CPF, Address. |
Gift Card: we may use the data if you want to gift someone with a gift card from one of our brands or to process the redemption of a gift card you receive. |
Physical Store Monitoring |
Images recorded by security cameras. |
Monitoring and Security: we use the images to monitor and ensure security in our physical stores. |
Surveys |
Full Name, Email, Opinion. |
Conducting Surveys: we may use the data to conduct opinion surveys to understand our customer base and improve our products, services, and customer service. |
Social Media Communication |
Name, Social Media Account. |
Communication: we may use the data for actions aimed at increasing the visibility of our brands, for example, through posts or reposts of photos in which one of our brands has been mentioned. |
Franchisees and Resellers |
|
|
Preliminary Evaluation of Franchisees |
Full Name, Email, Brand of Interest, Capital Range, ZIP Code, Age, Profession. |
Evaluation: if you want to become one of our franchisees, you can express your interest by sending some data, which will be analyzed so we can initially evaluate your profile and get in touch. Other data may be processed later, depending on the evaluation result. |
Approval and Communication with Resellers |
Full Name, Email, Phone Number, ZIP Code, Store Information. |
Approval: the data may be processed to allow you to become a reseller of a brand, if applicable. Communication: the data may be processed to send product invoices as well as evaluation and satisfaction surveys related to the brands. |
Influencers |
|
|
Communication with Influencers |
Full Name, CPF, Address, Email, Phone Number, Social Media Profile. |
Contact: the data may be used to establish direct contact for partnerships, sending catalogs, among other content. Relationship: the data may be used for sending products and gift cards from the brands.
|
Creating a Store on Our Platforms |
Full Name, Email, Phone Number, Social Media Profile. |
Registration: if you want to be our partner and sell our products on our platforms, some data may be requested so we can analyze your registration for store creation. Additionally, your contact details may be used to send messages with information about news. |
We have brands that offer products aimed at children and adolescents. However, we do not intend to process personal data of minors. If this becomes necessary, we will take the necessary measures to ensure that any processing activity meets the best interests of these data subjects, always in compliance with applicable legislation.
3. COOKIES
Cookies are small files that may be installed and collect information about your browser or device. They allow us to know how and when the site was visited, as well as how many people access it. Cookies can be useful, for example, to make the site fit your screen, better understand your preferences, and offer you products through personalized campaigns and content. |
We may use cookies for several purposes, as indicated below:
- Essential Cookies: these are strictly necessary to provide our products and services and for our website to function correctly, ensuring secure navigation, proper sizing of the site content, and compliance with our legal obligations.
- Advertising Cookies: these cookies are used to target content and advertising according to your profile and preferences. They ensure you see more relevant and interesting ads during your browsing.
- Statistical Cookies: these provide information about your browsing behavior and how the site is being used. The data collected is aggregated, and our goal is to better understand our audience to offer more interesting content, services, and products to those who access the site.
If you want to know in general which cookies are installed on your device or if you want to delete or restrict them, use your browser settings. You will find more explanations on how to proceed by clicking the links below. For information related to other browsers, visit the browser developer's website.
Remember that if you block the use of cookies, we cannot guarantee the correct functioning of all site applications, and you may not be able to access certain products and services. Additionally, certain functions and pages may not work properly.
4. THIRD-PARTY APPLICATIONS
This Policy does not apply to personal data collected by third-party applications, products, services, e-commerce, websites, or social media features that may be accessed through links provided on the site. Therefore, we advise you to always carefully review the privacy policies and other related documents of third-party applications with which you interact.
5. WITH WHOM DO WE SHARE YOUR PERSONAL DATA?
To offer our products and services in the best possible way, we rely on the support of other companies in our operations. Thus, in some cases, we need to share data with third parties, as described below:
AZZAS 2154 Brands: Your data may be shared among the brands and companies of the AZZAS 2154 group, which are in accordance with this Policy. We do this primarily to analyze data and understand your profile to provide you with personalized experiences that match your profile, send content from brands that may suit you, carry out support activities, and develop new products, among other possibilities. |
Suppliers and Partners: We rely on the help of suppliers and partners who may process personal data. The information is shared only for the purposes of the services provided. We always seek to evaluate our suppliers and partners and enter into contractual obligations with them to protect personal data, aiming to minimize risks for the data subjects. Among these suppliers and partners are, for example, advertising agencies, logistics companies, payment gateways, data hosting servers, and companies that help us manage our websites and apps. |
Public Authorities: Your data may be shared with public authorities to comply with current legislation. If a judge or a legally competent authority requires us to share certain personal data for, for example, an investigation, we are obliged to share it. We oppose any abuse of authority, and if we believe a particular order is abusive, we will always defend the privacy and protection of the data subjects. |
Social Media: Our sites may allow you to register by logging in using third-party mechanisms, such as your social media profile. Thus, some data may be shared with these third parties to allow your access. In these cases, it is important that you observe the specific data protection practices of these third parties. |
Protection of Rights: We reserve the right to share any personal data that we believe is necessary to comply with a legal obligation or protect our rights, the rights of our employees, customers, and third parties. |
Other Countries: We may transfer your data to other countries, for example, for storage purposes, in the case of servers located abroad. We enter into robust contractual obligations with third parties who receive this data to protect personal data and ensure the privacy of the data subjects. |
This Privacy Policy does not apply to personal data collected by third-party applications, products, services, e-commerce, websites, or social media features that may be accessed through links provided on our sites. Therefore, we advise you to always carefully review the policies of third-party applications with which you interact.
6. FOR HOW LONG ARE YOUR PERSONAL DATA STORED?
AZZAS 2154 adopts internal rules for the retention and disposal of personal data, including guidelines for determining the appropriate retention period for each type of personal data collected, considering its nature, the need for collection, and the purpose for which it will be processed. Personal data are stored only for as long as necessary to fulfill the purposes for which they were collected, unless there is another reason for their maintenance, such as the need to comply with any legal, regulatory, contractual obligations, among others.
7. HOW DO WE PROTECT PERSONAL DATA?
AZZAS 2154 is responsible for taking care of your personal data and using if for lawful purposes, as described in this Policy. To ensure your privacy and the protection of your personal data, we adopt security practices appropriate to our market, using encryption techniques and other information security systems.
We work to preserve your privacy and protect your personal data, but unfortunately, we cannot guarantee total security. Unauthorized third-party access to your account, hardware or software failures not under AZZAS 2154's control, and other factors may compromise the security of your personal data. Therefore, your actions are essential to maintaining a safe environment for everyone. You can help us by adopting good security practices regarding your account and your data, as described below:
- We recommend that you always be vigilant to protect your information by not using easy and obvious passwords and not sharing them with third parties. When using the site on public devices, it is always important to ensure that your session has been closed. Additionally, it is crucial to always use original software and keep it updated to avoid invasion risks.
- If you choose to use the payment method by bank slip, if available, we recommend that you always check if the slip details – especially the amounts and the bank code – are correct. If you have any doubts, please contact us through the channels available in this Policy.
- AZZAS 2154 is not responsible for purchases not made through official channels or for problems caused by failures in your navigation network. The premise for making a purchase on our websites and apps is to have a successful internet connection.
- If you identify or suspect something that compromises the security of your data, please contact us.
8. WHAT ARE YOUR RIGHTS AS A DATA SUBJECT?
You have certain rights regarding the data we process. Below, we provide a list of all these rights, as well as information on how you can exercise them.
Confirmation and Access |
This allows you to verify whether we process your personal data and, if so, request a copy of the personal data we hold about you. |
Correction |
This allows you to request the correction of your incomplete, inaccurate, or outdated personal data. |
Anonymization, Blocking, or Deletion |
This allows you to ask us to (a) anonymize your data so that it can no longer be linked to you and therefore ceases to be personal data; (b) block your data, temporarily suspending our ability to process it; and (c) delete your data, in which case we will erase all your data with no possibility of reversal, except in cases provided for by law. |
Portability |
You have the right to request, upon express request, that your personal data be provided to you or a third party you choose in a structured and interoperable format for transfer to another provider, provided that this does not violate our intellectual property or trade secrets. |
Information about Sharing |
You have the right to know which public and private entities we share your data with. |
Information about the Possibility of Not Consenting |
You have the right to receive clear and complete information about the possibility and consequences of not providing consent. Your consent, when necessary, must be freely given and informed. Therefore, whenever we request your consent, you will be free to decline it—although, in such cases, we may need to limit some activities. |
Revocation of Consent |
You have the right to withdraw your consent concerning processing activities that rely on consent. However, this will not affect the legality of any processing carried out before your withdrawal. If you withdraw your consent, we may not be able to provide certain communications or services to you, but we will notify you if this is the case. |
Objection |
The law authorizes the processing of personal data even without your consent. If you do not agree with this processing, you may object to it in some cases, requesting its interruption. |
Privacy Portal. You can exercise the rights detailed above through the Privacy Portal (https://www.somagrupo.com.br/conheca-a-soma/privacidade/).
Account Deletion. You can delete your account in any of our apps or websites at any time. To do this, contact us at privacy@farmrio.com.
9. CONTACT
If you have any questions, comments, or requests regarding your personal data, please contact our Data Protection Officer:
Data Protection Officer: Baptista Luz Advogados Responsible: Fernando Bousso
Correspondence address: Rua Ramos Batista, 444, 2° Andar, Vila Olímpia, São Paulo/SP, Brazil, CEP 04552-020.
Contact email: privacy@farmrio.com
10. CHANGES TO THE PRIVACY POLICY
As we are always striving to improve our products and services, this Policy may undergo updates. Therefore, we recommend periodic visits to this page to stay informed about any changes.
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